Pjai was promoted to ad-lib’s PR Assistant. He found the rhythm in his internship role, radiating positive energy with a charmingly off-the-cuff attitude. It all happened very quickly that we suspected Pjai had some sort of enigmatic power that helped him win our hearts and minds. We see a lot of amazing qualities in Pjai that epitomize the ad-lib brand. In the same year, we launched our experimental project Pjai collection in which Pjai’s images were widely used in a range of unisex staples. The result was an amazing collection full of summer vibes and fun. As an influencer, Pjai now lives life with his own terms – being incredibly happy and laid-back.