The MasterChef brand is set to expand its presence in Greater China with Endemol Shine Group

appointing Brands United as the official licensing agent in the territory.

The partnership with Brands United will aim to build brand awareness in the local market through merchandise and promotional efforts.

“MasterChef” is one of the most successful cookery TV shows in the world and has been adapted locally in 52 countries. Today, the “MasterChef” brand extends across multiple licensed categories including publishing, consumer products, live events, travel, digital and more.

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