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TVB News訪問:貿發局料品牌授權營商模式未來將趨普遍

不少公司會將旗下產品與一些著名品牌或卡通人物結合,以求提升銷量。貿易發展局就估計,這種品牌授權的營商模式未來將會愈來愈普遍。 結合著名品牌或卡通人物作招徠的品牌授權銷售模式,近年在香港有不俗的發展。根據國際授權業協會的數字, 香港在相關授權商品的零售銷售金額,2015年有3.8億美元,按年升逾兩成二,升幅遠高於亞洲區整體的百分之7。 貿發局預期,香港有關品牌授權業務的市場未來將持續擴張。香港貿發局副總裁葉澤恩表示: 「香港我相信都是,主要都是看亞洲,因為我們都是做這個亞洲的,供應給亞洲市場,以及香港亦都有很大量的中介人士, 很多外國品牌是愈來愈多,用香港作為一個平台,去進軍亞洲市場。」 將商品加入包括熱門的電影及卡通人物等等的品牌之後,對生意幫助有多大呢? 有品牌授權的代理就說,部分他們的客戶,銷售錄得雙位數字增長。 百匯集團國際行政總裁楊志達表示:「有一些做三、四個月的項目,他們(客戶)都說,(銷售額)有三至四成的增長。 (經營)餐飲的人,通常會把品牌放在菜色上,叫做主題餐廳。有些特別的菜色,我都看見他們,(銷售額)有雙位數字的增長, 我授權給他們的用戶。」 他又說,不同品牌牽涉的授權費用都不同,以一個一年期的品牌授權為例, 一般入場門檻是大約十萬元,另加銷售額某個百分比的分成。 Online Version: TVB News

TVB News訪問:貿發局料品牌授權營商模式未來將趨普遍 2018-05-09T15:28:18+00:00

HKTDC 50 Golden Jubilee- Golden Partnerships Celebration

Brands United Limited CEO Mr. Stanley Yeung, JP, being featured as one of the success stories in Hong Kong in celebrating Hong Kong Trade Development council's 50 years Golden Jubilee.  As a second generation manufacturer transforming his company, Mr. Yeung's story of success has received recognition and his story is being filmed [...]

HKTDC 50 Golden Jubilee- Golden Partnerships Celebration 2018-05-09T15:28:18+00:00

Hong Kong International Licensing Show and Conference 2017

Brands United Limited is participating in the HK International Licensing Show and displaying our latest license and programs.   Please visit: Booth no. GH-D16 HKTDC facebook sharing 【KIBI 大戰真。正義聯盟】 【薑檸樂與鐵甲萬能俠的日常】

Hong Kong International Licensing Show and Conference 2017 2018-05-09T15:28:18+00:00

Collaboration with Hi-5

With utmost pleasure, Brands United and Hi-5 signing ceremony take place during the HK International Licensing Show in Jan, 2017.   The newly acquired Hi-5 license is a renowned children television show and loved throughout the world including Asia, the United Kingdom, Latin America, New Zealand, Canada and beyond. [...]

Collaboration with Hi-5 2018-05-09T15:28:19+00:00

Asian Licensing Conference 2017

photo courtesy of HKTDC Brands United is one of the key player in licensing field in Hong Kong and received wide recognition.  Once again this year our CEO Mr. Stanley Yeung is representing the company to be one of the speakers in the Asian Licensing [...]

Asian Licensing Conference 2017 2018-05-09T15:28:19+00:00

Innovation & Branding -The New Breed of SMEs: Transforming Your Brand and Business” Seminar in Dec, 2016

Brands United Limited CEO Mr. Stanley Yeung was the guest speaker for the seminar "Innovation & Branding -The New Breed of SMEs: Transforming Your Brand and Business".  The seminar is jointly hosted by HKTDC and Trade and Industry Department, aiming to industry players on how to update and [...]

Innovation & Branding -The New Breed of SMEs: Transforming Your Brand and Business” Seminar in Dec, 2016 2018-05-09T15:28:22+00:00