On 1st April 2018, Brands United Limited (BU) becomes the official licensing agency for Angry Bird in Hong Kong, Macau and Taiwan, as authorized by Rovio; The two companies will work very closely together to not only maximize the brand awareness but also, by sharing the professional business network of each other, will be launching a series of appealing merchandises, joint promotions as well as exhibitions.
Rovio Entertainment Corporation (Rovio) is a games-first entertainment company that creates, develops and publishes mobile games and acts as a brand licensor in various entertainment and consumer product categories. The Company is best known for the global Angry Birds brand, which started from a popular mobile game in 2009. Rovio is headquartered in Finland and has offices in Sweden, the United Kingdom, China and the United States.
Established in 2014, Brands United Limited is one of Asia’s leading companies in licensing, merchandising, exhibitions and joint promotions. The company now works with respective licensors covering over 100 of IPs for full range of licensed programs namely Disney, Warner Bros., Universal, EndemolShine, Toei, Tatsunoko, Tsuburaya and many other well-known IP owners.
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