About Brands United
Brands United Limited is one of Asia’s leading companies in retail merchandising, licensing, brand management and promotions. The Brands United group of companies was founded by a team of industry veterans with a focus in entertainment and character properties.
Our founders are recognized leaders in the licensing industry each with distinctive operations that form the pillars of the Brands United group.
The Brands United group recognizes that our business partners are the company’s most valuable assets and that it is our goal to establish long-term cooperation relationships with all of our partners. The Brands United philosophy is to derive value and create synergy through partnerships and delivering seamless brand extension territorially and categorically.
Global trends move swiftly and are ever evolving. It is our objective to stay ahead of the market so that the advise and recommendations we give to our partners are relevant for tomorrow’s markets. For the areas that we operate in, Brands United start with the consumers in mind. It is not about what we can license out, but about what the consumers really want from these brands? If we can get to the heart of the consumers’ concerns and desires we can extend the reach of our client’s brands by making them more engaging, fulfilling and profitable. Although brand promotion through licensing is a complex process, it is Brands United job to make it appealing and straight forward
It is Brands United goal to become Asia’s leading licensing brand management company for entertainment, trendy, character and ‘Kidult’ brand properties.
The group’s business is to create value through partnerships and specifically capturing the fast growing ‘Kidult’ consumer segment through innovative marketing, online, merchandising and promotional programs and to grow the company brand portfolio’s geographical footprint and expand distribution channels.
—–BU Online Store—–
EVENT MARKETING & JOINT PROMOTIONS
Redemption and premium program
Design, develop, market and distribute merchandise across a diverse portfolio of licensed brands
Customers – retailers including department stores, hypermarkets, independent chains, specialty retailers and e-commerce channels